kazé & co. — developer education studio
459 hours of developers watching Strapi. We made every one of those videos.
Sourcing, scripting, filming, editing, publishing. The whole pipeline is ours. Your team gets that time back.
A 30-minute call, and you leave with a free first-month plan.
Eight hours a video, ideation to publish. That’s what short-form cost Strapi’s team. We shipped 76 in six months.
- 608
- hours those videos would have cost the team to make themselves
- 76
- videos shipped in six months, about 13 a month
- 57K
- views, and the output didn’t drop when they handed it over
- 459
- hours developers spent watching Strapi work
one channel · Jan–Jul 2026 · views and watch hours straight from Strapi’s YouTube analytics · hours saved from the team’s own estimate of eight hours a video
Every devtool company knows video matters. Almost none of them can keep it going. The DevRel person is buried in community, docs, and Discord. The engineers don’t want to be on camera. So the channel goes quiet for months. The content was never the problem. Nobody had the time to ship it.
and it’s not just them
- 100
- funded devtools we looked at
- 48
- had no findable YouTube channel at all
- 9.4K
- median subscribers for the ones that did
- 4.23M
- one creator, more subscribers than all 100 combined
our own research · 100 funded devtools, hand-checked, Jul 2026
The videos that get developers building on your product, not filing tickets about it.
shorts we shipped
from the team whose channel we run
Paul Bratslavsky
Developer Advocate, Strapi
Aug 2026
Working with Thejus and the team at Kaze & Co has given us back the one resource we can’t buy more of: time.
At Strapi, the challenge was never that we couldn’t make videos ourselves. It’s that we probably shouldn’t. Video is a whole pipeline. You have to source topics, write scripts, record, edit both long-form and short-form, and then publish. That’s a full-time craft, and it deserves people who do it full-time. Every hour we spent on it was an hour away from the work only we can do.
As a developer advocate at Strapi, my highest-value work is creating deep technical content and spending real time with our community. Thejus and his team gave me and my teammate Theo those hours back, and the videos came out better for it. Trusting the people who specialize in this was the obvious call.
Paul and his teammate Theo each got back more than a working week a month.
How the month runs.
- 1
Week one: we learn your product.
We read the docs, build with it ourselves, and dig through your analytics to find where developers get stuck and drop off. You don’t fill out a brief. We come back with a content plan, not a list of questions.
- 2
Then we ship. You approve.
Our team researches, scripts, produces, and edits every video. First drafts land in your review queue, not on your to-do list. On Strapi that ran at about 13 videos a month; we set a cadence with you and hold it. Your whole job is review and publish.
- 3
Every month, the channel keeps moving.
New features, new questions from your audience, new videos, on a schedule you can count on. No one-off projects, no dead months, no starting from scratch each quarter.
Is this a fit?
not yet, if
- you don’t have a product developers can use yet.
- you want to keep making the videos in-house.
- you just want one viral video, not a channel.
we can help, if
- you have a product developers can use today.
- video keeps losing to the work only your team can do.
- you want a channel that ships on a real cadence.
Who you’d be working with
I’m Thejus. I run developer education and awareness for Strapi, so this is genuinely what I do all day. The 76 videos in the numbers above came out of that work, researched, written, produced, and edited in-house. kazé & co. is me and a small team of developers.
I kept noticing the same thing on other channels: great products that had gone dark for months. Not because the team wasn’t good, but because one person can’t run community and docs and Discord and still ship video every week. Something always gets dropped, and it’s always the video. So we built the part that’s always missing. The face, and the pipeline behind it, so the channel actually keeps going.
We build with the tools we explain, so we make content the way a developer actually learns: skip the feature tour, show the thing working, get someone to the point where they can ship it themselves. That’s the line between technically correct and genuinely useful, and it’s the whole job.
Frequently asked questions
Do we have to be on camera?+
No. We’ll work with whatever works best for your team. That could be a founder on camera, an engineer doing screen recordings, or no one on camera at all. We’ll recommend the format that best fits your product and audience.
Who owns the channel and the content?+
Everything belongs to you. Your YouTube channel, videos, and all the content we create remain your assets. We manage the production, but you keep full ownership.
How soon can we start publishing?+
First videos typically go live within about two weeks of onboarding, once we’ve learned the product well enough to be useful. From there it’s a steady cadence you can count on.
How much does it cost?+
Less than a full-time developer-education hire, and you don’t spend three months finding one.
Short-form took Strapi’s team eight hours a video, ideation to publish. We shipped 76 in six months, and the channel never went quiet. That second part is what a single person can’t promise you.
We work on a monthly engagement, not per video. Most teams start with a first month so they can see the work before committing further. We’ll walk you through pricing on the call once we understand your scope.